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People buy benefits. When a prospective client raises the question, "How will this enhance my life or business?" they are seeking to understand the tangible value that a product or service can offer them. It is essential to recognize that people and businesses do not simply purchase a product; instead, they invest in the benefits [...]

First chase progression before perfection. We can draw inspiration from the incredible achievements of a Nepalese Sherpa who has summited Mount Everest a record 27 times. This Sherpa's determination and perseverance exemplify the concept of gradual but consistent advancement towards a goal. By focusing on making progress step by step, no matter how small, one [...]