Quench
Quench is a bold and dynamic brand tailored to the outdoor and hiking community. With its vibrant signal red colour and compelling tagline, “Defeat Your Thirst,” Quench speaks directly to the adventurer in all of us. I developed the brand from the ground up, including the name, logo, and eye-catching decal designs for the bottles. The visual language extends seamlessly to in-store displays, packaging, and advertising, creating a cohesive and energetic identity. Quench embodies the spirit of exploration and resilience, making it a must-have companion for outdoor enthusiasts.
Fresh
Fresh is an innovative “business-in-a-box” concept, transforming shipping containers into dynamic pop-up shops that serve fruit smoothies in the summer and coffee in the winter. I spearheaded the development of the Fresh brand, including its sub-brands, Smoothies and Coffee. This involved crafting cohesive visual language and style guides, designing menus, branded materials, and the container’s interior to create a functional yet inviting space. The result is a versatile and visually appealing brand that seamlessly transitions between seasons while delivering a consistent and memorable customer experience.
Welgeluk Olive Estate
Welgeluk Olive Estate is a family-owned farm dedicated to crafting 100% organic olive oil, olive paste, and pickled olives of the highest quality. I created a brand identity that captures the essence of authenticity and tradition, with a hand-made aesthetic that reflects the care and craftsmanship behind every product. From designing the farm’s crest and sub-brand portfolio to crafting the labels, packaging, and website, the branding embodies the estate’s commitment to quality and its connection to the land. Welgeluk stands as a testament to sustainable farming and artisanal excellence.
Ultivate
Ultivate is a purpose-driven brand dedicated to empowering learners while supporting companies in achieving their BEE compliance goals. By partnering with clients, Ultivate ensures the best outcomes for both businesses and individuals. The logo icon, symbolising two hands holding, represents partnership, support, and collaboration at the heart of the brand. The visual identity reflects progression, with blue-green tones evoking calm and reliability, contrasted against a dark background for professionalism. Diagonal lines in the visual language emphasise forward movement, reinforcing the brand’s commitment to continuous growth and shared success for clients and learners alike.
Solaverge
Solaverge is a visionary renewable energy brand committed to empowering individuals and communities through sustainable solutions. With two distinct sub-brands, GridUp and LinkIn, Solaverge delivers comprehensive energy services. GridUp, represented by vibrant shades of orange, focuses on equipping homeowners with solar solutions, while LinkIn, with a gradient from green to blue, enables users to sell surplus energy back to the Solaverge grid. I developed a cohesive brand identity that unites Solaverge and its sub-brands, extending seamlessly across advertising, marketing materials, vehicle branding, and the digital platform’s interface and user experience. This interconnected branding showcases the company’s commitment to a brighter, greener future.
Oron | SwitchTime
The Oron SwitchTime Speaker is a groundbreaking product that seamlessly blends functionality with style. I took the lead in crafting the product design, developing the brand strategy, and creating all marketing materials for this innovative speaker. With the unique ability to switch between digital and analog clock displays, the SwitchTime Speaker also transforms into a fashionable watch featuring a trendy leather strap. The project is set to launch in collaboration with the expert team at INNOSPACE in Los Angeles, who managed the technical development, tooling, and logistics. Oron SwitchTime is a perfect fusion of technology and fashion, offering versatility and sophistication for modern lifestyles.
MyCourse.Golf
mycourse.golf revolutionises the golfing experience by providing players with strategic, hole-by-hole video guidance through Pro Caddy. This innovative platform offers expert advice, calculates hit ratios, and evaluates target odds based on a player’s handicap, empowering golfers to make informed decisions on the course. Beyond enhancing gameplay, mycourse.golf creates advertising opportunities for golf courses, introducing new revenue streams for those that sign up. I developed the concept, crafted the brand identity, and designed the website and PWA. Ensuring a seamless and engaging user experience for players and course managers alike.
Grit
GRIT is the ultimate mountain bike race brand, designed to resonate deeply with the mountain biking community. Developed for Raffa Trails, the brand captures the spirit of resilience, adventure, and connection to nature. I created a comprehensive visual language and style guide that ensures GRIT is adaptable for various applications, from merchandise like bottles to digital platforms like websites and registration systems. The branding reflects the rugged yet exhilarating essence of mountain biking, ensuring it’s both versatile and authentic to its core audience.
Heya Mobile
Heya Mobile is a vibrant and approachable mobile service provider designed to connect with the dynamic West African market. Developed for an undisclosed venture capital organisation, the brand embodies friendliness and fun, resonating with its diverse audience. I crafted a comprehensive brand identity and visual language, extending across in-store materials, satellite tools, and out-of-home advertising. Additionally, I created engaging campaigns and designed a unique mobile sales pod, ensuring the brand’s presence is both impactful and accessible. Heya Mobile stands as a fresh and modern approach to mobile communication in the region.
LiveX
LiveX is an innovative software development company leading the way in cutting-edge technology solutions.
I developed the branding for the LiveX ONE sub-brand, crafting a distinctive logo and cohesive visual language that reflects the company’s forward-thinking ethos. My work extended to creating impactful campaigns, designing marketing materials, and producing dynamic video user interface components. The branding positions LiveX as a modern and adaptable tech leader, aligning with its mission to drive innovation and deliver exceptional digital experiences.
StratEdge
StratEdge is a forward-thinking consulting brand dedicated to fostering personal and organisational growth. With a focus on innovation in the transformation and change space, StratEdge delivers its vision through live events, online learning platforms, and personalised coaching. The bright navy blue colour anchors the brand’s identity, balancing a dynamic diagonal line that symbolises progress and forward movement. I developed a visual language that embodies the brand’s commitment to impactful growth, creating a cohesive identity that resonates with modern professionals and organisations striving for excellence.
